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FIVE STAR JELEWLRY BROKERS AND GEMOLOGIST
OVERVIEW
While working at Five Star Jewelry on their marketing team, I noticed a lack of sales generated through the website. As I surveyed their site I noticed the absence of a search bar and filtration system made navigating the over 1,500 items extremely difficult. Once I addressed the opportunity of increasing the user experience with the owner, we discuss the new layout and flow of the site.
DESIGN GOAL:
Making shopping on their website easy for customers through filtered products and an easy checkout process.
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