SAN MARCOS MAIN STREET PROGRAM
SOCIAL MEDIA
During my Advanced Social Media class, we were able to work side by side with the San Marcos Main Street Program's media team. Throughout the semester we worked on various social media posts of the organization highlighting downtown San Marcos.
SMTX MISSION
Maintain the unique, historic nature of downtown by recognizing its history and planning for its future.
TARGET AUDIENCE
San Marcos Locals
Individuals who live in central Texas
Ages 20 - 35
Local Business
OVERVIEW
The San Marcos Main Street Program works with the city of San Marcos as well as local businesses to foster an inviting downtown atmosphere, in the attempt to encourage individuals to shop and stay local. They do this through city preservation such as creating murals and hosting events in downtown San Marcos.
INSTAGRAM OBJECTIVE
Create an Instagram carosol that highlights downtown local business in a unique way.
THE IDEA
DOGGY-DAY DATES
With the growing popularity of dog friendly establishments, we saw the perfect opportunity to highlight the various downtown local business who are classified as dog friendly.
CAPTION:
Did someone say doggy-day dates? We've created the pawfect guide for a day out with your four legged best friend! Click the link in bio for more information.
Featuring:
1) The Root Cellar Cafe
2) Industry
3) Railyard Bar and Grill
4) Blue Dahlia Bistro
#downtownsmty #downtownsanmarcos
FACEBOOK OBJECTIVE
CREATE A UNIQUE HISTORICAL POST OF DOWNTOWN SAN MARCOS.
THE IDEA
A HISTORICAL COMPARISON OF DOWN-TOWN
During our research, we came across a photo which was taken in 1871 of a horse-drawn carriage on E. Hopkins Street in downtown San Marcos. We then found a photo taken in 2021 of a peddal bike ridding down the same street. Although there is almost a 150-year difference between the photos, you can still see some of the same buildings in the background. We believed by doing a side-by-side comparison of the two photos would not only allow you to see the growth of the city but also the preservation of historical elements the Main Street program aims to protect.
CAPTION
Riding down Hopkins St. doesn't look that different 100 years later... While we've advanced from horse-drawn carriages, the San Marcos Main Street Program actively works to preserve the historical elements of downtown. Which do you prefer, carriage or pedicab? Comment below!
